First Choice

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First Choice offers a selection of unique holidays. As the Home of All Inclusive you get flights - accommodation - meals and drinks as part of the package. We are the All Inclusive holidays experts. And at a lot of our hotels thats just the tip of the iceberg. Its why you voted us Best Large All Inclusive Holiday Company at the British Travel Awards and 94 per cent of our customers rated their breaks with us as good or excellent. We know one size doesn’t fit all. Thats why we have got Holiday Villages and SplashWorld for families - sports-packed Club MagicLife hotels - SuneoClub for the budget conscious and our Premier range for those looking for luxury. First Choice are part of the TUI Travel PLC Group of companies – the UKs leading leisure travel company specialising in sun holidays worldwide and charter flights. They are the family friendly travel provider with fantastic resorts - units - pools - products and services. First Choices advertising strategy is to grow preference for First Choice among family audiences by reinforcing perceptions of First Choice as the family holiday expert.